Why do Google Reviews matter?
Online reviews, an excellent resource for your web business.
Having a good online reputation is a must. Reviews play a major role in the visibility of your establishment. Moreover, 9 out of 10 people will search online for reviews about your establishment before making a decision. We will present to you with 3 good reasons to improve your online presence.
#1 Search engines love online reviews
Online reviews contribute to your referencing. Google is constantly updating its algorithm and now favors establishments with the best customer reviews. This means that the more regular and recent your reviews are, the more impact they will have on your search engine ranking.
In addition, when people see your positive reviews, they will also be likely to choose you over your competitors. Everyone wants to associate themselves with what others like.
#2 Increase the trust of your institution or brand
Today, it is not uncommon for a consumer to research a company before purchasing products or services. According to a 2020 Forbes survey, nearly 88% of consumers have read reviews to determine the quality of a business. A significant portion of this research is typically done through Google reviews.
According to the same survey, 72% of consumers say that positive reviews increase their level of trust in a company. Having good Google reviews offers local businesses a great opportunity to gain a competitive advantage.
#3 Increase revenue
By having good ratings on your Google review page, you will greatly increase traffic to your website and customer calls searching for your business on Google.
With Google reviews, you will improve your online presence while overcoming the competition. More traffic, more customers, more revenue.
In conclusion, how to improve your online reputation?
If you want to improve your online reputation with Google reviews, you must have a Google MyBusiness page to allow reviews to be posted.